ginnie zhi yin lee

Melbourne-based filmmaker and photographer

Ginnie creates cinematic videos and social media content that help brands tell authentic stories - the kind that build trust, spark emotion, and drive results.

Her work spans brand story reels, ad campaigns, aesthetic visuals, and documentaries that translate a brand’s identity into a clear, memorable story. Blending creative direction with strategic insight, Ginnie helps businesses connect with their audience, grow engagement, and turn attention into results.

With a background in architecture and design, she brings a refined sense of detail, atmosphere, and purpose to every project. Her work is guided by a simple principle: to craft stories that are genuine, immersive, and rooted in human experience.